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Why I love American Vintage!

It's been over 15 years since we took on the gorgeous French,  basics label American Vintage- from attending a buying meeting where they presented me with a tiny rail of the most scumptiously soft 100% Supima cotton t-shirts in an array of diaphanous, sheer, seemingly never ending, long sleeve layering tops described by the brand as 2nd skin layering pieces! From the very first time I tried the Massachussetts (all styles were named after American states or colloquial names thereof due to founder Michael Azoulay's love affair with the USA) T shirt, I was hooked on the concept!

Since then founder Michael has certanily taken that little rail of basics to a global success story and has never compromised on the gorgeous feel, colours and ultimate luxury basics concept that was at the inception of the brand we all love!

Colour is at the heart of the brand and they always get this just right! Some of the new styles for SS22 can be seen below:

Pinoberry Short Mohair Blend Cardigan-Frog £185

EAST Long Cardigan in Fraise Melange- £162

Massachussetts Long Sleeve T Shirts in Aloe Vera Vintage and Cream melange £45.00

For 20% OFF all American Vintage this weekend then enter code VIPWKND20 offer ends midnight Sunday.